Flu Shot Fridays
Overview
Sanofi came to us wanting to spread awareness of the importance of getting an annual flu vaccine.
Challenge: With the stress of COVID, nobody wanted to be told what to do. They wanted to finally take time for themselves.
Idea: Knowing everyone was in need of a “me day”, what if tapped into the movie known for the “me day” – Ferris Buellar's Day Off? But with COVID-19 and the flu still looming, we knew we could add just a dose of responsibility into the day. So, we partnered with the actress who played Ferris's responsible older sister in the movie, Jennifer Grey.
Results
Overall, our campaign generated 1.1+ billion earned impressions, 6.3+ million social impressions and 170+ thousand link clicks to schedule a flu shot.
We partnered with the American Nurses Association and influencers to spread the word on the importance of vaccination.
Social
Media
Getting Your Flu Shot? Jennifer Grey Says Be Like Ferris Bueller, Take the Day Off
Heathline
Jennifer Grey’s Making ‘Me Time’ for Flu Shot Fridays
Extra
Sanofi's 'Flu Shot Friday' campaign teams up with celebrity actress and nurses' group
Fierce Pharma
Reflection: This campaign was incredibly fun and my first time working with a major star. While I may have been a bit starstruck, I learned to overcome my imposter system and step into my role as the lead copywriter.
Role
Copywriter
Video ideation, script development, social copy, shoot oversight and creative direction
Team
Agency: Weber Shandwick
Year: 2021
Creative Director: Erin Loonan
Art Directors: Lane Beachler, Liz Grant
Copywriter: Patrick Linehan
Client: Sanofi