Too Good & Co.
Campaign
Too Good & Co. knew that back-to-school season can be a busy, chaotic time when it can be hard to find healthy food choices with real ingredients. That’s why they decided to launch Too Good & Co. Pouches as an on-the-go snack filled with real fruit, real ingredients and real goodness.
Challenge: In a crowded back-to-school media landscape, we knew had to do something bold and unexpected for the brand to stand out.
Idea: Enter JWoww. From day one on the Jersey Shore, JWoww has kept it real. Now, as a mom, she’s still keeping it real – just in a different kind of way. We replaced her gym, tan, laundry routine with the ultimate new back-to-school routine: LTG – Let's Too Good!
Results
For media, our campaign received 42 placements and earned 458.8M+ impressions. On social, we had nearly 400K+ views and 7K engagements including from Jersey Shore cast mates and…Bratz?
Media
Jenni ‘JWoww’ Farley on Back-to-School Chaos, Yogurt Pouches andHer New Film (EXCLUSIVE)
Woman’s World
Too Good & Co. and Jenni “JWoww” Farley HelpKeep it Real This Back-to-School Season withNEW Too Good & Co. Pouches
Medium
Too Good & Co. Unveils Fruit-Filled Yogurt Pouches
Drug Store News
Jenni ‘JWoww’ Farley Reveals What TV Role Is Her ‘Ultimate Dream’ — and You’ll Never Believe It (Exclusive)
Parade
JWoww on ‘Jersey Shore’ Bonds: “Seeing Our Kids Grow Close Has Been Special”
The Healthy
Jenni 'JWoww' Farley 'Leans on' 'Jersey Shore' Costar Nicole 'Snooki' Polizzi When It Comes to Parenting Advice: 'We're Nonstop Texting'
OK! Magazine
Reflection: LTG! This brand had never done a campaign like this before. It was a shift, but the beauty of it was that it still stuck to their roots – being real. Doing something out of their comfort zone ended up creating a major fist pumping moment for media, parents and Jersey Shore fans everywhere. Plus, another major success was getting a yogurt brand to make a joke about JWoww’s fake boobs.
Role
Associate Creative director
Campaign ideation, script development, social copy
Team
Agency: Weber Shandwick
Year: 2025
Group Creative Director: Erin Loonan
Cretaive Directors: Liz Grant
Associate Creative Director: Patrick Linehan
Client: Too Good & Co.