Not Today, Flu
Overview
Sanofi, the maker of the flu shot, tapped us to remind people of the importance of getting their annual flu shot.
Challenge: After a global pandemic and low flu cases in recent years, many Americans were not afraid of the flu and were tired of serious public health warnings.
Idea: What if we took a more light-hearted approach to not scare people into getting their flu shot but positioned it as the ultimate protector against bad days? So, we recruited Jason Alexander to be our guardian angel and tapped into his comedic brilliance to get people laughing… and vaccinated.
Results
We reached 1.8 billion people, generated 25 million impressions across our owned and partner social and drove 85K+ clicks to our website to get vaccinated.
Social
We spread the word on social, reimagining health PSAs to lean into trending formats on TikTok.
Reception
Sanofi and Jason Alexander shoo the flu away in a vaccine awareness spot
Fierce Pharma
Jason Alexander Says Getting a Flu Shot Is a 'No Brainer' Since His Mom Was a Nurse
People
Jason Alexander Wants You to Get Your Flu Shot
The Healthy
'Not Today, Flu': Sanofi enlists Seinfeld star Jason Alexander to boost flu vaccinations this fall
Endpoint News
Awards:
2023 PRWeek Healthcare Awards Best In Public Health Awareness
Jason Alexander never missed a day of school because of illness — but the flu did almost cost him his 1989 Tony Award
Business Insider
Jason Alexander: yadda, yadda, yadda…get your flu shot.
Heathline
Reflection: It’s not everyday you have someone as famous as Jason Alexander saying he’s more than willing to “get dirty” with stunts to sell in the physical comedy. I’m proud of our team for being able to sell in a light-hearted approach to deliver a serious, and very important, message.
Role
Senior Copywriter
Creative ideation, script development, social copy
Team
Agency: Weber Shandwick
Year: 2022
Group Creative Director: Erin Loonan, David Brandorff
Art Directors: Liz Grant, Lindsay Miller
Copywriter: Patrick Linehan
Client: Sanofi